‘Midnights’ swiftly broke the Spotify record for the most streamed album in a single day

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Breaking two Spotify records in one day? For Taylor Swift that’s no snow on the beach.

Over the course of 24 hours, Swift’s Midnights broke the record for most streamed album on Spotify in a single day, the streaming platform announced Saturday. But that wasn’t the only record Swift broke. She also became the most streamed artist in a single day on Spotify. Looks like her wacky promo and partnership with Spotify paid off.

In response to the news, Swift tweeted, “How did I get this lucky, having you guys out here doing something this mind blowing?! Like what even just happened??!?!”

The 13 tracks of Midnights debuted Oct. 21 at midnight (shocking) and then Swift surprised fans with an additional seven songs at 3 a.m. releasing Midnights (3am Edition). Swifties and casual listeners alike had a lot of new music to devour and the numbers reflect that.

Only time will tell what record the mastermind will break next.



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