There’s no “Question…?” that Swifties run Twitter.
Ahead of the release of Taylor Swift’s tenth studio album Midnights, Twitter revealed just how much mayhem the pop star has caused on the platform in their “Swift Report.” Long story short, it’s a lot.
According to the platform, in the first three days after Swift’s Midnights announcement users tweeted 1.6 million times about it. Twitter reports that ? and ? were the most popular emojis used by fans to express the whirlwind of emotions that can only be caused by a Swift album announcement.
Twitter also revealed the most-anticipated tracks on the forthcoming album. Since Swift shared the full Midnights track list, the tracks fans can’t stop tweeting about are “Snow on the Beach (ft. Lana Del Rey),” “Lavender Haze,” and “Karma.” On the day that Swift announced Del Rey’s feature, mentions of the “Summertime Sadness” singer skyrocketed, growing nine times compared to the day before.
Swift’s hold on Twitter is nothing new. Over the past 12 years, there have been 329 million tweets mentioning her, and 19 million tweets containing “Swiftie” or “Swifties.”
As we remember all too well, when Red (Taylor’s Version) was released there were more tweets about it than basketball and football combined — and when the clock strikes midnight tonight we shall see Swift’s impact on the timeline rise again.